Health Express and Co. (“we,” “us,” “our”) respects your privacy and is committed to protecting the personal data you share with us. This policy explains what we collect, how we use it, and the rights you have over it — whether you’re shopping with us directly, through Amazon UAE, Noon, or via our brands MEDSPACLINIC and SMILEPLUS.

 

1. Information we collect

We collect information that you provide directly to us, information collected automatically when you use our website, and information from third parties such as marketplace platforms and payment processors.

 

Information you provide

  • Name, email address, phone number, and delivery address
  • Payment details, processed securely through our payment partners (we do not store full card numbers)
  • Order history, product preferences, and customer service correspondence
  • Account login details, if you create an account with us
  • Any information you share with us via forms, surveys, or newsletter sign-ups

Information collected automatically

  • IP address, browser type, and device information
  • Pages visited, time spent on site, and referring website
  • Cookies and similar tracking technologies (see Section 4)

Information from third parties

  • Order and delivery details from marketplaces such as Amazon UAE and Noon, where applicable
  • Payment confirmation from payment gateways and banks
  • Shipping status from courier and logistics partners

 

2. How we use your information

We use the information we collect to:

  • Process and fulfil your orders, including delivery across the UAE and GCC
  • Communicate with you about your orders, including confirmations, shipping updates, and customer support
  • Improve our products, website, and overall customer experience
  • Send you marketing communications about MEDSPACLINIC, SMILEPLUS, and other offers — only where you’ve opted in, and you can unsubscribe at any time
  • Detect and prevent fraud, abuse, and security incidents
  • Comply with our legal and regulatory obligations in the UAE and other GCC jurisdictions where we operate

 

3. How we share your information

We do not sell your personal data. We share information only where necessary, including with:

  • Logistics and courier partners — to deliver your order across the UAE and GCC
  • Payment processors and banks — to securely process payments
  • Marketplace platforms (Amazon UAE, Noon) — where your order is placed through these channels
  • Service providers who support our operations, such as IT hosting, analytics, and customer support tools, bound by confidentiality obligations
  • Regulators and authorities — where required by law, such as customs and consumer protection bodies

 

4. Cookies and tracking

Our website uses cookies and similar technologies to keep you logged in, remember your cart, understand how visitors use our site, and personalise your experience. You can control cookies through your browser settings; disabling certain cookies may affect site functionality such as checkout.

 

5. Data retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy, including meeting legal, accounting, and reporting requirements. Order and transaction records are typically retained for the period required under UAE commercial and tax regulations.

 

6. How we protect your data

We use appropriate technical and organisational measures — including encryption in transit, access controls, and secure payment processing — to protect your personal data against unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, but we work to keep your information safe at every step.

 

7. Your rights

Depending on your location within the UAE and GCC, you may have the right to:

  • Request access to the personal data we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your data, subject to our legal retention obligations
  • Withdraw consent to marketing communications at any time
  • Object to certain types of processing

To exercise any of these rights, contact us using the details in Section 10.

 

8. Children’s privacy

While SMILEPLUS offers baby and family care products, our website and services are intended for use by adults. We do not knowingly collect personal data directly from children. Any baby-related product purchases are made by a parent or guardian on the child’s behalf.

A note on regional scope: We currently serve customers across the UAE and the wider GCC. Data protection requirements can vary slightly by country — if you have specific questions about your jurisdiction, please reach out and we’ll be glad to clarify.
 

9. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The “last updated” date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.

 

10. Contact us

If you have any questions about this privacy policy or how we handle your personal data, reach out to us:

Health Express and Co.

Dubai, United Arab Emirates

Call: +971 58 535 1087

Email: [email protected]